On September 23, 2026, the Quebec cannabis industry association (AQIC) stopped at Groupe Chanv in Saint-Cyrille-de-Wendover for the Mauricie–Centre-du-Québec leg of its tour. The meeting came eight days after a leaders’ debate in which a Bécancour plant had been dismissed as a “pot business”.

In front of about a hundred partners and industry players, Dany, founder of Groupe Chanv, took part in a panel with Timothée Gauthier, president and CEO of Greentone, and Pierre Leclerc of the AQIC. He pointed out that the plant is also used to make building materials, textiles, topical products and food.

The industry asked the next government to treat it like any other economic sector: access to the public programs offered to farms and small businesses, a return of the legal age to 18, and a distribution network better suited to the market.

“Quebec could be to cannabis what Bordeaux is to wine.” — Dany, quoted by Mon Drummond

What the press said (articles in French):

La Presse — “We’re more than pot and bad boys” ↗

Radio-Canada — The cannabis industry wants clear commitments ↗

Noovo Info — “We’re not pot factories” (video report) ↗

Le Nouvelliste — The cannabis industry “isn’t just pot!”, its players say ↗

Vingt55 — From headwind to wind of change: Groupe Chanv seeks recognition for a fast-changing industry ↗

L’Express — A panel to demystify the cannabis and hemp industry ↗

Mon Drummond — A day to demystify hemp and cannabis production ↗